Our 2026 Impact
Year to Date

Website Analytics: All traffic data sourced from Fathom Analytics (Site ID: KYYIMIBG) for January 1–April 14, 2026, pulled directly from the Fathom API. Privacy-focused, GDPR-compliant analytics. April is a partial month.

Translation Data: Weglot translation request statistics for testicularcancer.org, last 30 days ending April 14, 2026 (47,377 total requests across 10+ languages). Translation requests reflect the number of times pages were accessed by non-English visitors triggering Weglot's translation layer. Q1 comparison: 11,596 requests over 83 days (~140/day) vs. ~1,580/day in the past month — roughly an 11× increase, driven by Awareness Month and global reach.

Geographic Data: Country-level visitor data from Fathom Analytics for Jan 1–Apr 14, 2026. Top 5 countries by visitor count displayed.

Referrer & Device Data: Traffic source and device breakdown from Fathom Analytics for the YTD period.

Fundraising Data: Donation totals sourced from Fundraise Up donation-level export covering January 8–April 11, 2026 (80 donations totaling $17,479.70). Monthly totals are actuals, not estimates. Annual projection ($65K) derived from YTD run rate weighted for April Awareness Month seasonality; Summit and year-end giving may push final total higher.

Community Metrics: Discord joins, leavers, activation, and retention from Guild.xyz analytics export for January 5–April 13, 2026 (weekly cohorts). Activation = % of new members who opened a channel in first 7 days; retention = % of each weekly join cohort still active after 7 days. Facebook group membership from Ladies of Testicular Cancer Foundation and Testicular Cancer Foundation – Community & Support private groups. TC Navigator data from Chatbase conversation export (Chatbot ID: CVJ6kAbB5TSoiB1DHMWct) for March 15–April 14, 2026 (rolling 30 days). Topic categorization based on keyword analysis of conversation titles and first user messages.

Social Media: Facebook page followers, Instagram followers and post count, and X (Twitter) follower count sourced from respective platform profiles as of April 14, 2026.

Search Visibility: Organic search data from Ahrefs Site Explorer for testicularcancer.org, pulled April 14, 2026 (US, subdomains mode). Keywords ranked, monthly organic traffic, backlinks, and referring domains are Ahrefs' database estimates. Traffic value ($670K) uses Ahrefs methodology: the estimated monthly cost to acquire TCF's current organic traffic through Google Ads, calculated per-keyword using position-weighted CPC across all ranking terms. This replaces the prior Semrush-based calculation; figures may differ materially between vendors due to CPC sourcing and click-curve models. Intent breakdown reflects TCF's informational content mix.

Store Orders & Shower Cards: Order data from Squarespace store export for January 5–April 13, 2026 (60 orders, 58 paid, 1 cancelled). Shower card distribution counts include free (SKU: SQ3347064 and the "350 Shower Cards" bundle) and paid pack variants (SKUs: shower-card-100, shower-card-10, Sshower-card-25, shower-card-1). Paid card totals are computed using pack-size multipliers (qty × pack size) derived from SKU naming convention; this differs from the prior Q1 methodology which counted line-item quantities only, so paid volumes appear substantially higher.

If These Balls Could Talk Press Data: Wire performance data from PR Newswire Release ID 4627555-1, distributed February 26, 2026. Figures include exact placements (498), total audience (71,358,051), traffic (13.6K), and journalist reach (175) as reported by PR Newswire's distribution network.

TCF Summit 2026: Summit held April 10–12, 2026 in Las Vegas. Attendee count from internal registration records.

This page is updated periodically throughout 2026. Data reflects the most recent export available at time of publication.